Lesley Beach is Managing Director and shareholder of Splash About International Ltd, a global leader in learn-to-swim, water safety and family swim products. With more than 25 years’ experience spanning finance, operations, commercial leadership, product innovation and business transformation, she has built a reputation for delivering sustainable growth, driving innovation and creating high-performing teams.

Since joining Splash About, Lesley has helped transform the business from a small founder-led company into an international multi-brand organisation operating across the UK, Europe, North America and Australia. Her expertise spans strategic planning, mergers and acquisitions, international supply chains, intellectual property development and commercial turnaround programmes.

A passionate advocate for swimming participation and water safety, Lesley has led the development of multiple patented products that are now used by millions of families worldwide and trusted by leading leisure operators, swim schools and leisure groups park groups.

In 2024, she led the acquisition and turnaround of reusable parenting brand Bambino Mio, adding a second internationally recognised brand to the group’s portfolio.

Recognised for her leadership and commercial achievements, Lesley was named Yorkshire Businesswoman of the Year 2026. She is passionate about helping organisations unlock new revenue streams, improve customer experiences and build commercially sustainable businesses that deliver long-term impact.

5x Your Poolside Retail: The Revenue Hiding In Plain Sight

In this session, Lesley will reveal how leisure operators are multiplying their poolside retail revenue, in some cases five, six, even ten times, through a series of surprisingly simple, low-cost interventions that require no structural change, no specialist team, and no significant capital outlay.

The opportunity isn’t new. The customers are already there, loyal, trusting, returning week after week, bringing children already invested in swimming.

What’s missing is the commercial strategy to serve them properly.

Lesley will walk through the data, the case studies, and the practical steps that separate the operators quietly generating six-figure secondary revenue from those still leaving it on the poolside.

If you think retail isn’t for you, this session will change your mind. If you’ve tried it before and it didn’t work, this session will show you why and exactly what to do differently.

The numbers will surprise you. The simplicity will frustrate you. And the opportunity, once you see it, will be impossible to ignore.