Ireland Active have launched their Strategic Plan for the next three years, which includes their mission To support our members to recover, grow and strengthen so as to encourage more people to be more active, more often 

The plan, developed in consultation with the Ireland Active board, our member base, stakeholders and staff, highlight the key goals and actions that will see the organisation through an exciting three years as the representative body for the Leisure, Health and Fitness industry. 

Ireland Active CEO Karl Dunne said, “The launch of our new strategic plan solidifies our vision for the industry and showcases the effective actions we will take to ensure the goals outlined for the organisation will assist us in continuing to deliver quality representation and service to all our members. The plan is a significant positive step for our members and key stakeholders as we move into the next phase of our development”. 

Speaking at the launch of the plan, Ireland Active Chairperson Joe Cosgrove said, “the landscape of the Leisure, Health and Fitness industry has changed substantially since our last strategic plan. Ireland Active will continue to focus on the continued development of industry standards, representing its members and advocating on their behalf”.  Our vision in the new plan To lead, promote and unite the Leisure Health and Fitness sector is needed now more than ever as we start to regrow our businesses.  

In summary, the plan details Ireland Actives 5 Strategic Pillars as 

  1. MEMBERS  

To increase our members operational effectiveness and make it of value for their business to be part of Ireland Active

  1. PEOPLE 

To build capacity in the industry and to support our staff and volunteers within the organisation


To collaborate with our partners to deliver shared strategic objectives that support the industry and enable physical activity goals


To be the voice of the industry at national level and promote the work of the sector to the public


That all those who are members of Ireland Active operate to the highest professional and industry standards


Ireland Active is the representative organisation for the leisure health and fitness industry  

Ireland Active last launched a strategic plan in 2017 and developed the most recent plan throughout 2021 in consultation with members and stakeholders.