Our Mission is to promote, support and protect the social and economic importance of the Irish leisure, health and fitness sector with the aim of getting more people, more active, more often
In helping us deliver on our vision and mission we have identified two high level strategic themes (Advocacy & Policy) with five supporting strategic objective areas
Leadership and Advocacy Leading the industry by representing our members on relevant issues.
Policy and Standards excellence Develop policy that serves to protect our members interests and provide thought leadership on relevant issues.
Enhancing and Supporting Member Services Provide a relevant member service offering that helps to enhance the sector and grow membership.
Trusted voice of the industry Work to establish the Ireland Active brand as the go to organisation for leisure, health and fitness and promote the work of the sector to the public.
Operationally effective organisation Develop a financially secure and commercially focused organisation with good governance practices that maximises on public funding, sponsorship and partnership opportunities.
National Quality Standard
The National Quality Standard (previously known as the White Flag Award) is a Leisure Centre & Hotel Leisure award encompassing Safety, Hygiene, Customer Engagement & Human Resources
The NQSA, is the most sought-after and respected accolade in the leisure and fitness industry, and is awarded to facilities that meet the operational standards for leisure and fitness facilities across 250 quality-based criteria
The standard is designed to encourage continuous improvement within the sector and recognises facilities for their remarkable standards in the areas of safety, hygiene, customer service and human resources. The NQSA are the only industry specific award for the leisure, health and fitness sector in Ireland